Modernizing the ADT Website

After ADT announced the transformational partnership with Google, Blue Gravy was tasked to build new brand guidelines and construct a Design System Manager for ADT’s digital experience. My creative team spent many months simplifying the brand color palette, writing copy and traveling across North America filming, photographing and collecting content to ensure ADT remained top-of-mind for prospective users.

New ADT Homepage Design

ADT’s new homepage launched with a first-of-its-kind experience for ADT, the introduction of a video hero for desktop and mobile.

ADT Product Page Update

My UI team at Blue Gravy worked closely with Google and ADT’s dev team to build an experience that allowed users to engage with all of ADT’s product offerings.

ADT Digital Content Expansion

With custom video content, professional imagery and quick, easy-to-scan copy, we designed a journey that led users to exactly what they needed to see to learn more about ADT’s brand. The result of our creative efforts led to a 30% increase in sales from adt.com.